Media localization
Media localization that keeps the film intact.
Spelo localizes films and series for new markets. It writes the translation for each scene, dubs it in 90+ languages and keeps the original score and effects, so a title can travel without losing what made it work.
Localizing a line, not just translating it.
A word-for-word line can be correct and still mean nothing to the audience. Localizing means writing what a native speaker would say in that moment, then performing it the way the actor did.
What localizing a title involves
Translation is one step. A title is localized when a viewer in the new market forgets it was made in another language.
Idioms and jokes
A literal line can be accurate and still fall flat, or mean something else entirely.
Forms of address
Many languages change the words with the relationship: formal or familiar, older or younger, stranger or friend.
Names and terms
Character names, places and invented words must be spelled and pronounced the same way in every scene.
The sound
Replacing the whole audio track can lose the score, the effects and the actors' own reactions.
How Spelo localizes a title
A brief for the whole title
Before any line is written, Spelo reads the full script: who each character is, how they address each other and how names are spelled.
Written for the scene
Each line is written the way a native speaker would say it in that moment, not word for word.
Dubbed in 90+ languages
Each character gets one voice per language, performed the way the original actor delivered the line.
Reviewed by your team
Your localisation team checks and edits every line in the Spelo Studio, with retranslation and re-voicing built in.
How a project runs
Spelo makes the dub and the mix. Your team reviews every line and exports.
Send your film and notes
Share a video file or a link. Add who's-who notes if you have them, so names and relationships are right from the first line.
Choose the target language and your audience
Tell us who will watch it: the region, the variety of the language and how formal the film should sound.
Spelo creates the dub and mix
Every line is written for its scene, voiced with the original emotion and mixed over the film's own sound.
Review and fix lines in Studio
Your team signs off the language, changes any line and re-voices it in seconds.
Export your finished MP4
Download the dubbed video once your team is happy with every line.
Questions
Is localization the same as translation?
No. Translation changes the words. Localization makes the title work for a new audience: idioms, forms of address, names and voices all fit the market.
Does Spelo make subtitles?
No. Spelo makes dubbed versions: a new dialogue track in each language, mixed with the original sound.
Who checks the language?
Your team. Spelo writes and voices the translation, and your reviewers approve every line before export.
What do we receive?
A finished video file (MP4) in each language.
Hear it on your own film.
Send us one scene, up to two minutes. We'll dub it into the language you choose and send it back next to the original, within a few working days.